Chrysler Salesmen Training Films


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The following titles are for educational filmstrips and records that Chrysler Corporation and the Ross Roy corporation made as training tools to help car salespeople do a better job of selling Plymouths, Chryslers, Dodges, Imperials and DeSotos.


A Chrysler salesman has a heart-to-heart discussion with his wife.

This series of educational materials started in January, 1949 for Chrysler and Plymouth.

The films give tips on being a better salesperson, how to explain the ways that Chrysler's cars are better than the competition's, and anything else that could help. Many of them are unintentionally funny, such as when the folks shown in the all-options, wide-whitewall-tire Plymouth are beaming with undisguised delight, while their friends in the strippo, blackwall Chevrolet look like they just swallowed a bug.


Here are a few titles from this series of filmstrips:

 

Date Series # Title Volume 
    "Keep Your Promise" MTSC special Kit #C-4
June, 1951    "Belvedere Means Beautiful (the New Plymouth Belvedere)"  Volume 51 #06
January, 1946   "The Latest, Greatest Plymouth (1946 P-15 Series)"  
April, 1952   "For Value, Choose The Leader (Plymouth Cranbrook Vs. Ford Custom-line Eight)"  Volume 04 #02
 May, 1953   "Value Is More Than Skin Deep (Plymouth Vs. Chevrolet)" Volume 05 #04
June, 1953   "Hy-drive And The Competition"  Volume 05 #05
January, 1951   "Make Mine Double (the New Plymouth Suburban And Savoy)" Volume 51 #06
January, 1951 025  "Styled For Value - Plymouth - The Jewel Of The Low-priced Set"  Volume 03 #01
February, 1951 026  "Firepower"   Volume 03 #02
April, 1951 028  "Firepower - The Sensation Of The Century"  Volume 03 #04
May, 1951 029  "Orriflow - Best On The Road"  Volume 03 #05
 June, 1951 030  "Easy Does It (Chrysler Power Steering)" Volume 03 #06
 July, 1951 031  "The 1951 Chrysler New Yorker Vs. The Buick 72"  Volume 03 #07
     "1956 Dodge Royal Vs. Pontiac 870"  
August, 1951 032  "Four New Saratogas"  Volume 03 #08
November, 1951 035  "Let's Qualify For Sales"  Volume 03 #11
August, 1952 044  "Prospects Who Lead The Way (importance Of Prestige Owners)"  Volume 04 #08
September, 1952 045  "Short Route To Prospects"  Volume 04 #09
February, 1953 050  "Explain The Differences (Chrysler Vs. Cadillac)"  Volume 05 #02
 April, 1953 052  "Chrysler New Yorker Deluxe Vs. Lincoln Capri" Volume 05 #04
July, 1953 055 "The Used-Car Buyer And You"  Volume 05 #07
August, 1953 056  "How To Make Sense Of Today's Dollar (53 Chrysler)"  Volume 05 #08
September, 1953 057  "The Power - Packed Story Of Chrysler Powerflite"  Volume 05 #09
October, 1953 058  "The Family Gathering"  Volume 05 #10
January, 1954 061 "Comparing Chrysler New Yorker Deluxe Vs. Lincoln Capri"  - Completely separate from the earlier Capri comparison.  Volume 06 #01
February, 1954 062 "The 1954 Chrysler Vs. The 1954 Buick Line"  Volume 06 #02
September,1955    "Chrysler Styling" (filmstrip, record)  Vol. 7 #9
September,1955    "Chrysler Engineering Features" (filmstrip, record) Vol. 7 #10
September,1955    "Desoto Engineering Features"  (filmstrip, record) Vol. 7 #2
 October, 1955    "Chrysler vs. Lincoln" (record only)  Vol. 7 #12
November, 1955     "Desoto Takes a Forward Look at Mercury"  (filmstrip, record) Vol. 7 #3
December, 1955   "Imperial vs. the Cadillac 60 Special" (filmstrip, record) Vol. 8 #1
 January, 1956    "Chrysler Windsor vs. Olds 98"  (filmstrip, record) Vol. 8 #2
January, 1956    "Chrysler vs. Buick Roadmaster"  (filmstrip, record) Vol. 8 #3
January, 1956     "Desoto Firedome vs. Pontiac Star Chief"  (record only) Vol. 7 #4
January, 1956    "Desoto Fireflite vs. Buick Super"  (record only) Vol. 7 #5
March, 1956     "Desoto vs. Olds"  (filmstrip, record) Vol. 7 #8
 October, 1958    "Action Starters: Closing Part III" (record only) Vol. 11 #7


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