Imperial Home Page -> Imperials by Year -> 1953 -> Ads
Click on any small picture to see a larger image or use the text links to view a larger, printable version of the same image.
1953 was a watershed year for the Imperial in Chrysler marketing, as it is the first time that the Imperial rated its own ad campaign. The Chrysler product line was topped by Imperial at this point in time, with Imperial to become a separate division in 1955.
The interesting development in this year's ad campaign is the introduction of the Chrysler Imperial Rose in horticultural circles as a tie-in to the promotion of the car (presumably with the female portion of the automotive purchase decision making process). This was not the first time that women had been included in the marketing strategy, and they would continue to do so increasingly through the '50's and '60's in fashion and style tie-ins.
Gone are the scientific and logic-based black & white ads that seek to exclaim superior design and quality. Rather this is prestige and elegance by association with royal power and wealth; which, with no monarch in the USA, was an interesting play to people's emotional and psychological views of the embodiment of luxury. This is the first & last time that any direct visual play to the regal aspects of the word "Imperial" are made in an Imperial ad campaign.
 |
 |
 |
 |
| Huge, printable version | Huge, printable version | Huge, printable version |
Chrysler Imperial was the first rose used in the advertising and promotion of a major consumer product - the Chrysler Imperial automobile. It is a very refined Hybrid Tea bush with large (4" - 5") dark red and highly fragrant flowers. Chrysler Imperial was raised by Dr. Walter E. Lammerts and introduced by Germain's (United States) in 1952. The plant is an erect bush that will grow to heights between 5' and 9'.
The ads for 1953 include photos of the car featured with an example of the rose.
Here are a few non-Imperial related magazine ads about the 1953 Chryslers.
|
|
|
|
|
|
|
||
 |
 |
 |
 |
| Huge, printable version | Huge, printable version | Huge, printable version | Huge, printable version |
 |
 |
||
| Huge, printable version | Huge, printable version | ||
|
Then go to our "How To Print Imperial Literature" page to learn how to print an item at the size you'd like. |
