Russian Foward Look Brochure (1959)


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Every once in awhile you come across something really special. That's the case with this brochure. Possibly, this coincided with Vice-President Richard Nixon's arrival in the Soviet Union in 1959. Many thanks to Neal Herman for providing the brochure. Contributor Kenyon Wills provided the comments below.

Here we sat, at the height of the Cold War, in the middle of the Jet Age and just at the beginnings of the Space Age. Things are frosty as ever with our scary neighbors over on the other side of the Iron Curtain, and we are just months away from the Cuban Missile Crisis.

What better time to let the Godless Communists KNOW that they're holding onto the short end of the stick?

How Can Chrysler Help?

How about a nice little print item that shows the best sides of our society's technological and cultural advantages as a backdrop to the most cutting edge, FORWARD LOOK cars being produced on this side of the world?

If you've never seen a Trabant up close, which was the car being built for the People of Russia at the time, it is such a far cry from western cars as to be laughable. The one that I inspected in the early 1990's was a relatively recent 1985 model and it had totally mechanical rod linkages that operated the braking system. It's my understanding that as with Checker Cabs, they designed them and then just ran the assembly line forever without much change.

Anyway, that's what was going on over there.

Now, you're sitting in your office in Moscow in 1959, a powerful official, having arrived at work in your chauffered ZIL limousine, and you get a special Russian language brochure from Amerika.

Inside, you find what must certainly be the most spectacular pack of capitalist lies and propoganda yet created. Certainly this is trumped up hype. You glance around furtively, but open it anyway - can't hurt to look...

How jealous would our former enemies have been about this? The text is REALLY interesting, as Chrysler probably wasn't planning this item as a prelude to selling cars there. Who thought it up? Who was it sent to? What did they think? It's fun to imagine the "what if's".


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