Imperial Home Page -> Imperials by Year -> 1960 -> Selling Season
The 1960 Selling Season opened with the Chicago Auto Show. Even though it was one of Chicago's coldest winters, over 512,000 people crowded into International Ampitheatre from 16th through the 24th of January of 1960. 38 area Chrysler dealers took part and the beautiful Imperial took center stage along with the Chrysler 300-F.
Chrysler teamed up with Vogue magazine to emphasize the style and elegance of the 1960 Imperial by featuring the latest fashions. Called the "Imperial Collection", 275,000 luxury car owners received personal letters inviting them to see the new Imperial. The letter was accompanied by an eight-page spread from Vogue showing the fashion collection designed exclusively by Francois Crahay of the House of Nina Ricci of Paris. Indeed, many magazine advertisements feature these fine garments.
Sure to draw both men and women alike, Chrysler combined car and fashion shows featuring The Imperial Collection. One such show was held in Jacksonville, Florida. On stage were both beautiful women and the beautiful Imperial for 1960.
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